How We Do It
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Insight
Create situational awareness and inform strategy, content creation, media relations, and campaigns/initiatives with:
● Power Mapping: Identifying key players and relationships in a geographic or issue area
● Competitive Intelligence: How your competitors think and operate
● Opposition Research: Critical information on competitors or opponents
● Vulnerability Analysis: How your competitors or opponents see you and vulnerabilities they could exploit
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Strategy
Determine how best to attack challenges and opportunities by:
● Identifying winning narratives
● Identifying client strengths and weaknesses, and ways to address them
● Identifying competitor strengths and weaknesses, and ways to address them
● Identifying the audience that matters (building coalitions)
● Identifying how best to communicate to audience (channel agnostic distribution)
● Identifying political cover required to garner key legislative or regulatory victories
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Engagement
Rally forces to take action for a cause through:
● Media, public, political, legislative and regulatory
● Mobilizing allies
● Leveling the playing field
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Analytics
Gauge success by:
● Measuring and evaluating effectiveness of program elements
● Redirecting effort and resources