How We Do It

  • Insight

    Create situational awareness and inform strategy, content creation, media relations, and campaigns/initiatives with:

    ● Power Mapping: Identifying key players and relationships in a geographic or issue area

    ● Competitive Intelligence: How your competitors think and operate

    ● Opposition Research: Critical information on competitors or opponents

    ● Vulnerability Analysis: How your competitors or opponents see you and vulnerabilities they could exploit

  • Strategy

    Determine how best to attack challenges and opportunities by:

    ● Identifying winning narratives

    ● Identifying client strengths and weaknesses, and ways to address them

    ● Identifying competitor strengths and weaknesses, and ways to address them

    ● Identifying the audience that matters (building coalitions)

    ● Identifying how best to communicate to audience (channel agnostic distribution)

    ● Identifying political cover required to garner key legislative or regulatory victories

  • Engagement

    Rally forces to take action for a cause through:

    ● Media, public, political, legislative and regulatory

    ● Mobilizing allies

    ● Leveling the playing field

  • Analytics

    Gauge success by:

    ● Measuring and evaluating effectiveness of program elements

    ● Redirecting effort and resources